To create visuals with AI, start with a design tool that includes image generation and your brand assets. Describe the subject, the style, the format and the intended use. Check the tool’s commercial usage rights. Never imitate a real person or an existing brand.
Create an image for [use, e.g. a post announcing a workshop]. Format: [square / landscape / portrait]. Style: [realistic photo / flat illustration]. Scene: [concrete description of the subject, the place and the lighting]. Main colours: [your colours]. No text, no logo, no identifiable real person.
Replace the parts in square brackets. Always reread the result before using it. Learn to write a good request
| Tool | Hosting | Your data | Data processing agreement | Price | Score |
|---|---|---|---|---|---|
| Canva | EU as an option | Training can be turned off | Data processing agreement on business plans | Free, then from €110 / year | 75 |
| Photoroom | Hosted outside the EU | Training on by default | Data processing agreement available | Free, then from $12.99 / month | 68 |
Only checked listings appear in this table, from the most general to the most specialised. No paid placement.
Under review, listings still being checked: Adobe Firefly, Midjourney, Ideogram.
Read the provider’s terms: some tools restrict commercial use depending on the plan you pay for.
Check whether the tool can write legible text in the image, edit a precise area and produce your formats.
A brand kit with colours, fonts and logo saves you reworking every visual by hand.
A photo of an employee or a client is personal data: check what happens to the files and get the consent of the people shown.
Canva is an online graphic design tool with ready-to-use templates for visuals, presentations, videos and documents. AI features help generate images, text and layouts.
Adobe Firefly is Adobe’s tool for generating images and videos. Its features are also built into software such as Photoshop, Illustrator and Adobe Express.
Midjourney generates images from a written description or from reference images. It is mostly used for illustrations, mood images and creative visuals.
Ideogram generates images from a description and can include readable text in them. It suits posters, logos and visuals with a slogan.
Photoroom edits product photos with AI: background removal, generated backgrounds, shadows and staged scenes. It offers a web and mobile app as well as an API for processing images in bulk.
It depends on each tool’s terms, and sometimes on the plan you pay for. Read the section on usage rights before using an image in advertising. Also avoid any image that copies a brand, a character or a protected work.
Only with their explicit consent, because their face is protected by image rights and data protection law. Do not upload their photo to a tool without checking what it does with the files. For illustrations, prefer fictional characters.
A tool built for product photos cuts out the object and places it in a setting in a few clicks. For a catalogue, it is faster than a general image generator. Always start from a real photo of the product so the result stays accurate.